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BEA Appoints Head of GBA Office
Issue Date:[2021-01-27]

On 26th January, 2021, The parent company of The Bank of East Asia (China) Limited ("BEA China") - The Bank of East Asia, Limited (“BEA” ) announces the appointment of Ms Christine Lo as the Head of Greater Bay Area Office (“GBAO”), based in Hong Kong. The appointment further strengthens the cross-boundary collaboration between the Bank’s Hong Kong and Mainland China operations in order to capitalise on the prospects arising from the Guangdong-Hong Kong-Macao Greater Bay Area (“GBA”).

 

Ms Lo, previously the Bank’s Head of Retail Lending, has a host of experience in consumer finance and credit card business. She also led last year’s launch of BEA’s pioneering GBA Cross-boundary Mortgage Service, which allows customers to handle their applications from Hong Kong, with remittance, currency conversion and loan repayments conveniently arranged. With a view to driving such breakthrough projects for business results, the GBAO will focus on devising strategies, maximising synergies and aligning resources by leveraging the Bank’s strong regional presence.

 

Mr Adrian Li, Co-Chief Executive of BEA, said “BEA is among the few Hong Kong-based banks that has an extensive network covering all of the “9+2” cities in the GBA. With our deep understanding of customer needs and continuous drive towards innovation, we are able to offer seamless and pioneering financial services in the region. By integrating our resources and strengths, the GBAO will further enable BEA to seize future opportunities, including those stemming from the up-and-coming Wealth Management Connect Scheme.”

 

Mr Brian Li, Co-Chief Executive of BEA, said “The GBA is of strategic importance to the Bank as we view this vibrant area as one of the key drivers of growth for our business. With our comprehensive business licences, as well as strategic partnerships in consumer banking services, BEA Group is well positioned to further grow our business in the GBA, and we are confident that the GBAO will enable us to further leverage our strength and resources to achieve this goal.”

 

BEA has been in both Hong Kong and Mainland China for over a century and has well-established strategic business partnerships.  Harnessing the GBA’s favourable policies, the Bank has stepped up its development in this region.

 

Along with banking operations, the Group boasts licences and capabilities in securities through its 49%-owned joint venture East Asia Qianhai Securities Company Limited, and fund and asset management through its subsidiary BEA Union Investment (Shenzhen) Limited. Moreover, BEA’s information services unit, East Asia Digital Information Services (Guangzhou) Limited, established in 2002, provides back-office support to cater for the growth needs of the Bank’s Hong Kong and Mainland China operations.

 

Going forward, the Bank will further enhance the synergies between these units, strengthen its franchise in the GBA and capture business opportunities in this dynamic region as the relevant government policies are announced and implemented.